How Nike's Leadership Views Marketing

· Marketing,Branding,Communication

“We’re a marketing company,

and the product is our most important marketing tool.”


This is how Nike founder Phil Knight responded to David Rubenstein’s question in his recent book, How to Lead. 

Phil Knight is notoriously private but David managed to get some time with him to learn about his leadership style, and gain insight into one of the masterminds of the legendary Nike brand. 

The question David posed was, 

“Would you say the company benefited more from being a good marketing company or a good technology company? In other words, having a better product or having better marketing, or a combination of both?”

The answer he gave is brilliant. I wish more leaders understood this. 

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